When was the last time you consider all the reasons that your business should have a blog?
There are many reasons you have for not blogging.
- You are very busy.
- Do not like writing.
- I do not know what to say.
- I try and no one ever read.
These are the six main reasons to start and stick with blogs:
- Forms of Marketing Core Content – Are you interested in an almost free marketing for your business? Of course you do! With just a little time and effort you can attract new customers to your business. Content marketing give away valuable information to consumers. Doing this on your blog, build your reputation as a leader in its industry. People come to rely on his advice, and when they are ready to buy, they buy from companies and people who already trust.
- Improve SEO – search engine optimization can seem difficult or overwhelming. But what is really intended to make good relevant and up to date content that readers want to read. One of the best ways to do this is by constantly blogging. With all that fresh content, optimized, centered information (not the product) on your website – search engines are bound to love.
- Your Business Personal – Take this opportunity to put a face to your business. Instead of blogging, businesses rigid as possible, put your personality into it. Do your employees blog too, and gives them the freedom to be unique. As readers know each of you through this blog, you will form a relationship. This relationship will generate high quality leads for your business.
- Playing several skills – With different people blogging for your business, offer potential customers access to a wider pool of knowledge. You and your staff have diverse interests and knowledge, thus giving people access to these resources. Want to reconnect with its main business identity, but this variety will help to involve different types of consumers.
- Provide resources for existing customers – is said to cost between 5 and 10 times more to acquire a new customer than to retain an existing one. Moreover, according to Bain & Company, “Increase customer retention by 5% can increase profits by 95%.” To improve customer retention, should offer excellent customer service. A blog provides an excellent place to address the questions most frequently asked questions, provide updates on services, spread the word problem with the product or service, start a forum to connect customers, and offer another point of connection make the customer happy.
- Keep your Sharp – Blogging involves online connections with customers, potential customers, and others in your industry. By continuing to participate in this way, stay on top of your game and ahead of your competitors. If you are blogging about the latest industry news, the ultimate questions of customer response and provide useful information to the user online, you are required to do more research, read related news and keep up on the latest developments and trends. Also, when you teach something, help further cement that knowledge in your brain. Building types sharpness is what you need to run a successful business.
It is time to put aside all the excuses and start blogging. Remember, time, so stick with it and let customers start coming to you instead of chasing them down.